CV - Profile Peter Brunzel

• Dental Consulting
  
• Interim Management
  

Full service provider of digital dental prosthetics

• Area of responsibility: entire direct sales organization, including order administration and invoicing
  

• Results based leadership, continuous development and encouragement of staff, including recruitment and team building
• Development and revision of sales strategy (distribution channels, market segments, target groups)
• Management of product mix - new products, especially positioning of strategic products 
• Development of relevant management and control instruments, including target goal setting, sales controlling & reporting
• Market oriented management of distribution channels
• Planning of sales regions and associate product sales
• Sales controlling and detailed analysis to ensure sustainable achievement of objectives 
• Continuous development of the external and internal services through targeted training
• Planning and implementation of incentives and actions

One of the world leaders in the field of dental implantology 

• Area of responsibility: Sales, Customer Service/Order Administration, Marketing, Finance/Controlling and local P & L responsibility 
  

• Leadership, support and development of the organization  
• Expansion and restructuring of sales organization
• Market launch and price positioning of premium products, including the development of sustainable market strategies
• Adaptation and implementation of global strategies, both organizational and country related
  (centralizing functions at European HQ, foundation of new subsidiaries etc.)
• Establishment of opinion leader network
• Central interface/contact for professional implant societies such as DGZI, DGOI
• Participant/contributor at European and global top management meetings
• Process optimization for responsible organizations

• Responsibility for local P&L
  

• Strategic realignment of the company in the German market
• Expansion and restructuring of the sales organization
• Leadership, support and development of the organization
• Establishment of an opinion leader network
• Market launches of new products
• Development and cooperation of relevant professional implant societies
• Adaptation and implementation of global strategies

Leading manufacturer of implant systems

• Area of responsibility: Sales, Customer Service/Administration and Distribution
  

• Strategic re-alignment and management  of the German business unit
• Market introduction of innovative products/implant systems 
• Leadership, promotion and continued expansion of the organization
• Continuous process and efficiency improvements

• Area of responsibility: Sales, Customer Service/Administration and Distribution
  

• Manage merger with “Ankylos” Implant division of “Degussa Dental”
• Re-alignment of the organization, focus on re-structuring the sales set-up following the merger
• Expansion of cooperation with relevant professional implant societies 
• Optimizing internal process flow to improve customer relationships and profitability 
• Project manager of a new implant system

• Area of responsibility: Sales Domestic and Sales International, Customer Service, Order Taking, Distribution
  

• Methodical expansion of international market share/market position 
• Business expansion with distributors and subsidiaries
• Implementing and adaptation of global strategies
• Leading and directing the area managers, including education and training
• Establishment of a key opinion leader network

Global leader in financial self-service area/ATMs, POS systems, scanner and ware housing; 30,000 employees worldwide

• Marketing of the entire desktop PC range of AT&T GIS
• Positioning of  “NextGen” PCs, as the market leader in the banking sector
• Development of USPs, in the area of security technology
• Training of national/international sales force

Employment at U.S. Headquarter under internal company sponsorship; parallel AT&T-Scholarship for MBA studies at the
University of Dayton

• Education and training of U.S. sales team with newly developed PCs
  

• Life-cycle product management
• Development of a telephone marketing concept for technical customer service
• Expansion of line of business “Third-Party-Maintenance”
• Creation and execution of training programs for subsidiaries in Spain, France and Italy

Marketing Management, Managerial Economics/Business Strategy, Leadership

Master of Business Administration (MBA)  with “outstanding academic achievement” - GPA 3.9

Marketing/Thesis: “ Image measurement and assessment using the example of established physicians”, incl. comprehensive empirical analysis in medical practices; results presented at various medical conferences

Diploma Business Administration “Dipl. Betriebswirt (FH)”